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UNIQLO designs...
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22 January 2009
UNIQLO LAUNCHES AT SELFRIDGES IN FEBRUARY 2009
In an exciting partnership for spring 2009, UNIQLO have joined forces with Selfridges’ world-renowned Oxford Street store to launch a dedicated area on Selfridges’ menswear floor, bringing the inimitable high street offer of UNIQLO’s to this acclaimed luxury retailer.
The dedicated UNIQLO area opens on 23 February 2009 and will house an edited UNIQLO menswear collection, including the striking new tailoring range as well as popular UNIQLO wardrobe staples such bright cotton cashmere sweaters and hooded sweats. The UNIQLO Selfridges partnership will also see the launch of the new collection Japanese Denim; a collection of both regular and selvedge denim that boasts 100% production in Japan, developed through a close collaboration between UNIQLO and the world famous denim manufactures; Kaihara.
Style conscious customers will now be able to discover authentic, modern and effortless UNIQLO Japanese design, under Selfridges’ impressive and luxurious roof. The 1,000 square foot area has been designed using high-tech Japanese design details such as electronic mannequin screens.
Gary Edgley, Senior Menswear Buyer for Selfridges, has this to say about the launch: "We are extremely excited to be partnering with UNIQLO to bring our customer a new and never seen before menswear concept. UNIQLO brings the best in contemporary, affordable design and an authoritative voice to the Selfridges' brand mix. The arrival of UNIQLO in store reaffirms Selfridges as London's leading men’s fashion destination across price point."
Simon Coble, UNIQLO UK C.E.O, looks forward to this exciting new partnership: "This is not only a great honour to be considered by Selfridges, but it is also a significant milestone for the expansion and growth of the brand both in the UK and on a global level. I have great expectations for this new venture and very much look forward to introducing the UNIQLO brand to a new audience."
For further information, high-resolution images or sample requests please contact:
Liz Roscoe, Account Manager, Modus Publicity
T: 020 7331 1451 E: lizr@moduspublicity.com
